Digital Marketing Researchgate. Aug 1, 2024 · In this special issue of the Journal of Stra

Aug 1, 2024 · In this special issue of the Journal of Strategic Marketing, we have journeyed through the multifaceted landscape of marketing and communications in the digital era, uncovering the critical roles played by data analytics, digital narratives, and consumer engagement. We would like to show you a description here but the site won’t allow us. Results identify two thematical patterns: the macro-themes, related to the main digital technologies adopted within the marketing function, and the micro-themes, related to the efect/impact of these technologies on marketing processes and activities. Every communication flow can ask for an information answer from the market. Access 160+ million publication pages and connect with 25+ million researchers. Aug 30, 2023 · PDF | This article explores the role of Artificial Intelligence (AI) in digital marketing and how it can revolutionize the industry in the future. This literature review aims at providing a comprehensive and consolidated representation on how Digital Transformation in Marketing has, so far, influenced value making for businesses and discuss prospective ways ahead. Jan 18, 2020 · Digital marketing is extremely more reasonable than traditional offline marketing approaches. Population of | Find, read and cite all the research Aug 1, 2023 · PDF | The future of digital marketing is being shaped by a number of new trends and technologies that have emerged in recent years. Wix is the comprehensive platform that gives you total creative freedom online.

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